Sketchbook page

Sketchbook page

Clarity and testing 1/12/22

Having conversations with end users is a key element to:

- Get work out there

- Know your work 'works'

- Create interest among end users for your project

I will need to be clear about who the end user is. What I need to tell them and effective ways of communicating with them.

Talk about your project like you are talking to a civilian.

Explain yourself to your audience in a way that's clear to understand

- Use the fewest words possible

- Choose simple expressions

Clarity should be a central part of creative thinking

Often the process of explaining creativity to others is the same as explaining it to yourself.

Who do I need clarity with?

- Myself

- The creative domain

- The creative field (gatekeepers, critics, funders, commissioners, agencies etc.)

- The end users

- The outside world (General public)

Don't just talk about the what (what you have made) and how (how you did it) - talk about what they get, how it does things for them, the broader purpose. Why is it better than other products and older versions.

- Communicate what they would be able to do if they got the project.

- What are the benefits of your major project?

- Look at the questions from different perspectives and viewpoints

Look into these questions and be able to answer them in semester B.