My creative practice will always depend on the social actions of others.
I will need to look at who my creative practice is for - who is the audience, end user, consumer.
The target audience will be specific to the project, therefore the symbolic, aesthetic and practicality must fit with the target audience. This may not be the same as my own symbols, aesthetics and practicalities.
The Domain
- Symbolic rules and procedures
- Culture
- Symbolic knowledge of a particular society
Share ideas
Cultural traditions
Creative norms
Historical Contexts
Orthodox Ideas
The field
- Includes all the individuals acting as gatekeepers to the domain
- Their job is to choose the ideas that enter, or should be included in the domain
Critics
Clients
Gatekeepers
Reviewers
Investors
