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Branding and Packaging Design 13/11/22

  • 1 min read

- Take an existing packaging product which is simplistic and boring and create an innovative design for it.

- Research brands to understand what makes their designs successful (or not)

- Explore text, imagery, shape, colour and perspective.

- Design advertising for the product

- Design a new logo for the brand?

- Would strengthen my graphic and product design skills

- Enhance my skills on Adobe

- Research what makes 'good design'

- Research different consumers and target audiences

- Look into cultural diversity:

  • Gender

  • Religion

  • Race

  • Age

  • Disability

From previous projects I have learnt that I like making my illustrations dynamic using:

- Flaps

- Pull tabs

- Pop-ups

- Moving parts

Look into how designers have thought 'outside the box'


Coca-Cola

Constantia Flexibles thought outside the box to create the festive box packaging design.

- This bow is created by a pull tab on the label

- Turns the ordinary packaging into a bow

- Limited edition packaging

- Made the bottles more desirable

- Created more talk about the company

- More likely to pick Coca-Cola over their competitors

- Increased sales over the Christmas period when there is already a boost in sales for soft drinks

ree

Embree, K. Simplified illustration of Coca-Cola bottle bow being pulled. Available from https://www.plasticstoday.com/packaging/cokes-packaging-takes-bow-clever-trick-christmas-labels

Japanesestuffchannel Snapshot from YouTube video showing Coca-Cola bottle label turning into a festive bow. https://www.youtube.com/watch?v=GUop0wdoF3Y

MA Design Blog

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