Design Project Funding Proposals 16/02/23

Portfolio career

• I can get funding from specific places for my major project or other projects after the MA

• This involves talking to people who are not designers - use lots of imagery to inspire them

• Sometimes they will fund without thinking of planning - Look at what you can do in the research - especially in public spaces

• There is money available to do creative murals, street 'stuff' etc.

There are lots of forms available to get funding - Will need a design proposal

Competitions can be a good way to get funding

Grants aren't widely known about so can be a good way to get funding

Different councils have different amounts of funding set aside for design.

Design proposals need to:

• Be professional looking

• include imagery

• catch the reader's attention

There are some companies that will write design proposals for you. They also do the costings and other admin things for you - leaving you to do the design work. They then take a percentage of the project funding.

Ethics for Designers 13/02/23

We make choices about values and ethics

• There will never be agreement about ethical ideas, moral standards and their consequences

• It can get 'preachy' and 'holier than you' to talk about your ethics

• Creative people tend to be motivated by values and a sense of purpose

Ethical philosophy

• Find useful signposts from ethics to help with design

Virtue ethics

• Classical virtues - justice, courage, temperance and prudence

• Theological virtues - faith, hope, charity and love

• Modern virtues - humanity, simplicity, honesty, compassion and respect

These are held up as those which are good at shaping one's conduct and actions - the things we are taught as young children.

Social contract ethics

- Externally agreed standards of behaviour

- Statutory law, civil law, common law

• Legal precedents determined over years that demarcated right from wrong

• We stick to them so not to get into trouble even if we don't agree

• There are consequences for breaking these such as fines, prison etc.

- Professional code of practice

eg. Medical ethics - corporate social responsibility

- Broader social contract

- As a designer we feel a sense of good practice regardless of if it's illegal or not

• There is no written code of practice for designers

Emotivism

• Emotional rather than logical responses

• Flow from feelings rather than logical argument

Pragmatism

• What actually happens in practice rather than upon the search for the universal of being 'right' and 'good'

• Thinking about the 'why' and 'if' of what we do

• Looking at the consequences of actions

• Ethical assessment changes as consequences become apparent

The expansion of care

• Expansion = broadening out

• Personal capacity of being 'good'

• Social capacity for doing right by others

• Creative capacity for developing new ways of interacting within the broader context

• New ways to integrate within the natural world

Design practice should be clear and self reflective

• For our self

• For others

• Towards broader social responsibility

• Towards caution principle (consequences of action

Ourself - flourishing = becoming more than we are at the moment

Other people - having relationships from emotional intelligence

Animals - different views on this

• Animals are resources for humans

• Animals are emotionally intelligent like humans

It is a symbolic marker of how ethical we are as a society

Nature as a whole - 'rights' of nature

• We need a more careful approach to nature

• People will have different ethics on this

Applied ethics

Does design have the purpose to:

• Explore human needs, emotions, meanings, pleasures, pains

• Give voice to the real lives and felt experiences of people, as they live their lives

• Inspire humanity through design, art, film, music and literature to feel their common human heritage and act accordingly

• Is it necessary for designers to develop a particular ethical debate within itself for itself?

• Can the specific nature of design work contribute something distinctive to the expansion of care?

• What is it, if anything that the designer can teach the philosopher about the relationships between reason and emotion; between the human spirit and logic; between freedom and responsibility?

What does it mean for me for ethics within design?

ie. Vapes - meant to be good for adults to quit smoking, however, have become very popular with a young audience

What would I do if asked to design advertising/ packaging which aims the vapes towards a young audience?

If I had sufficient income where I could turn this project down without worrying about paying bills/ feeding myself and my family then yes, I would turn it down. However, my family would come first and if this meant going against my ethics I think there would be a certain extent that I would go to.

Has this changed my manifesto?

'Be Valuable - add to the world to provide something that is needed'

Although this is an important quote in my manifesto I think there is more to this. design doesn't have to provide something that is needed but could also create a need for something that has not been thought of before such as the iPhone.

Therefore I would change this line in my manifesto to:

'Be Valuable - add to the world to provide something that is beneficial and/or desired.'

An example would include the pet portraits I create. There is no need for a customer to have this painting; they have the photos of their beloved pets however they have the desire to have something 'more special' to remember their pets by.

What is a design proposal? 10/02/23

-Module handbook-

• Project cover page and table of contents

• Project overview

• Project scope

• - objectives and goals

• - timeline

• - Resources

• Project terms and conditions

• Measuring success

Cover page and Table of contents

• Stylish but simple front cover

• Chronological index of the different sections within project proposal (on new page)

• Cover page is simple, clear and crisp, giving first impression of design proposal

• Use your design skills

• Visually be reflected in design proposal

Project overview

• Summarise the project and how you will achieve project goals

• Contextualize using background research and other completed modules

• Define your design project

• Make it clear - not ambiguous

• Once overview is completed you can convert these to goals and objectives that are quantifiable

Project plan

• Provide specific project details

• Timelines

• Goals

• Deliverables

• Resources

• Is a blueprint of the key elements you need in order to achieve your project goals and objectives

• Plan to create project objectives before working on project plan

• Objectives will drive other elements of your project plan - like deliverables

• Write project objectives - share with tutors and discuss project plan

Objectives and goals

• Goals are higher level than objectives

• What happens once design project is successful

• Project objectives are more detailed and specific than project goals

• - more focused on actual, specific deliverables at the end of the project

• Objectives

  • plan to achieve by end of project

  • basic requirements and outcomes subject to realistic constraints

  • objectives should be attainable, time bound, specific goals you can measure

• Measurable ways to evaluate your success at end of project

• List objectives in order of importance

• Clear project objectives help you know where project is going

• Clear project objectives = show if project has succeeded or failed

• Use SMART methodology

• - Specific

• - Measurable

• - Achievable

• - Realistic

• - Time bound

Specific

• Make sure goals are specific to what you want to work on in your major project

Measurable

• Evaluate the success or failure of your project

• Goals should have some sort of objective way to measure them

• - This could be by deadlines and benchmarks

Achievable

• You don't want your goals to be easy to achieve

• But you want goals to be achievable

• They shouldn't be totally outside the realm of possibility

• Is the goal within your design project scope

Realistic

• It needs to be realistic as well as achievable such as timeframe and budget

Time bound

• Should have an end date

• Have a timeline with this date clearly set

Timeline

• Create a timeline for project

• Individual timelines for each task

• Explain methodology of work

Resources

• Highlight resources needed for delivering the project

• List of resources

• Highlight factors that will impact the price of your project

Terms and conditions

• Mention any terms and conditions you feel are relevant

• Intellectual property

Measuring success

• How will you measure the success of your project?

• Do not be vague and undefined