The paper and textiles are shown in the background - making it look like a desk space whilst still keeping it professional. The texture of the embossing of her title on the paper is a clever way of showing some of the designs she does. She also has a simple colour scheme and a couple of fonts to make her website easy to follow.
I need to look at what else I want to include on my website, including a gallery page to show off some of my work and an info page about me and my work. As well as this I want to look at my front cover design and see what I can do to make it look more attractive and professional.