Logo Typography 17/07/23

After looking at a range of different fonts I found a style that would suit the 'CG' logo. I realised the typography needed to be thin as a thick font took away from the detail in the logo.

The cursive, handwritten font adds to the elegance that the client wanted within the branding - with the flow of the letters linking with the logo and the berry branches.

By using my own font, it should allow the flow of the letters to come more naturally when etching onto the bottle, however, I wont know how the logo looks etched until I have physically tried it on glass. This will be the next step of the process.

If the etching doesn't go as planned I will be able to look into printing the labelling and the logo on stickers instead.

I will have to look at what other fonts go well with this typography as the type of gin will also need placing on the bottle.

Sketchbook page

buying gin bottles 12/07/23

The best thing for this stage of my project now is to 'get physical'! This means buying the standard gin bottle shapes that I want to develop and etching onto them to see 1. How it looks, 2. how it works with lighting, 3. If the designs I envisioned will work with the etching process.

I will also need to look into machine etching and how this process works and if it is better than hand etching.

Hand etching will give the bottles more value as they will be bespoke pieces, however this may not be the best solution for this business as if there is a way to machine etch the design the same on all bottles this will speed up the process and may give a more professional finish.

I decided on using bottles by The Bottle Jar Store which are 700ml Belleville bottles. I hope that this shape will cast interesting lighting up the bottle shaft and that the smoothness of the bottle will allow for an interesting etched design.