Clarity about:

• who they are (They = the people you want to react)

• what you need to tell them

• what effective ways there are of doing that

I need to be clear with myself, the creative domain, the creative field, the end users and the outside world

How can I be clear?

• Verbally

• Within my current projects

• Within public disseminations

- Websites

- Presentations

- Social media

A tactic for communicating:

You don't always need to communicate the 'what' and the 'how'

Often it is better to talk about what they get and the 'why' of your project

for example:

rather than listing out the statistics, sizes and funtions of a family car aimed for mums...

say:

This car will get you from drop offs to pick ups smoother and with less stress.

No need to worry about playing tetris; packing around the kids with this huge boot space...

This way of communicating connects with the end user far more.