In my creative practice; first: start by building the 'foundations' I don't need to know the exact design of the 'roof'.

- Even though I am unsure on where I want to take my creative practice, I can start thinking and researching the general direction. This will bring on ideas to advance my practice.

- I had two different directions I wanted to go in - Medical illustration and branding and packaging design. By researching them I found which one would be best for my creative practice. I started this research with no idea of where it would take me.

- I know I want to do the branding and packaging design idea. I now need to research the different types of products that would interest me to create a project around. To do this I can start talking to others who may have knowledge about packaging that I wasn't aware of.

Convergent VS Divergent Thinking

Convergent - Being Logical

- There is a 'correct' answer and 'right' or 'wrong'

- Focused on speed, accuracy and logic

- Reapplying already known techniques

- Accumulating stored information

- Single best answers with no room for ambiguity

- New combinations of old ideas - manipulating existing knowledge

- Most common tool

Divergent - Lateral Thinking

- Accepting many possible solutions

- Spontaneous, free flowing creative ideas which are generated and evaluated

- Multiple solutions explored

- Unexpected connections made

• Brainstorming

• Free Writing

• Free form creative thinking

After the process of divergent thinking ideas and information are more organised and structured by convergent thinking.

To begin with my project was divergent thinking until I found the project I wanted to go with.

Evergent Logic

- Advanced version of divergent thinking - seen as a 'moving image' rather than a 'still photograph'.

- Emergence is giving up control. Learning from own footprintsduring the design thinking, planning and executing

• don't hold too tightly to one idea

• Embrace letting ideas and plans emerge out of themselves

• Reflect on what you're doing to grow the design project