The Office of National Statistics (Gough, 2018) indicates 72% of EU gin production is manufactured in the UK.

Gough, J. (2018) UK manufacturers’ sales: a focus on the beverages industry. UK, Office for National Statistics. Available from https://www.ons.gov.uk/businessindustryandtrade/manufacturingandproductionindustry/articles/ukmanufacturerssalesafocusonthebeveragesindustry/2018-11-27#the-uk-comprises-72-of-the-total-eu-production-of-gin [accessed 21 May 2023].

Statista reviews statistics of gin consumption in Britain, showing Gordon’s is the leading brand with 6,602,800 consumers (Statista, 2023b). It reveals gin’s market revenue to be £3.19bn in 2023, and expected growth of 9.15% (Statista, 2023a).

Statista (2023a) Gin – United Kingdom. Statista. Available from https://www.statista.com/outlook/cmo/alcoholic-drinks/spirits/gin/united-kingdom?currency=GBP [accessed 22 May 2023].

Statista (2023b) Leading ‘Gin’ brands in GB 2021, by number of consumers. Statista Research Department. Available from https://www.statista.com/statistics/304481/leading-brands-of-gin-in-the-uk/#statisticContainer [accessed 22 May 2023].

The UK has the Advertising Standards Authority (ASA) (2011) to ensure advertising’s not “misleading, harmful or offensive”. (Conway 2020).

ASA (2011) About the ASA and CAP. Advertising Standards Authority Ltd. Available from https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html [accessed 23 May 2023].

Conway, L. (2020) Regulation of advertising by the ASA. House of Commons Library, CPB06130, 1-16. Available from https://researchbriefings.files.parliament.uk/documents/SN06130/SN06130.pdf [accessed 17 May 2023].

The UK gin market has grown significantly in recent years, from 116 distilleries in 2010 (Croxson, 2016) to 820 in 2020 (Pellegrino, 2022)

Croxson (2016) Why has the number of gin distilleries in the UK doubled sice 2010? Croxsons. Available from https://www.croxsons.com/2016/06/11/why-has-the-number-of-gin-distilleries-in-the-uk-doubled-since-2010/ [accessed 24 May 2023].

Pellegrino, S. (2022) Boom in UK Gin production as distillery numbers rise. The Drinks Business. Available from https://www.thedrinksbusiness.com/2022/01/boom-in-uk-gin-production-as-distillery-numbers-rise/?edition=asia# [accessed 24 May 2023].

There would just be the standard, as with vodka mixers etc. Now when you ask for gin 71% of people expect to be asked what type they want. (Pedeliento et al., 2019)

Pedeliento, G., Andreini, D. and Dalli, D. (2019) From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category. Organization Studies, 41(7), 969–992. Available from https://doi.org/10.1177/0170840619883366 [accessed 25 May 2023].