Due to the delivery time for the bottles I decided to start the logo design earlier than planned as this allowed me to spend more time on the bottle development once they arrive.

I decided to do two versions of the logo design - 1 without colour which would work for etching and the other more suited to advertising with a splash of colour on it.

I communicated with the client a couple of times during the design process, who stated he liked the idea for the berries being incorporated into the logo in some way. I looked at how I coul have the berries become part of the 'C' and wrap their way around it to give a more fluid affect.

The 'CG' stands for companions Gin, with the juniper berries showing the base flavour of the gin. The client wanted an elegant design, which I think is captured in the style of the letters. The next step will be to create a typeface for the rest of 'Companions' which fits with the design of the logo.

The logo is likely to be a lot smaller etched onto the gin bottles and therefore I will need to consider whether less detail is required - particularly in the leaves so that the logo has the desired effect. With the etching, if I tried to achieve too much detail on a small scale the design may look blurry and unrecognisable.