Xavier Baker and Conrad Gauntlett are the owners of The Isle of Wight Distillery and redesigners of their Mermaid Gin bottle. They developed it from a simplistic design to a unique bottle. The aim of the new bottle was to be manufactured from sustainable and recyclable materials as this keeps up with current trends by acknowledging the climate crisis' impact on packaging design.

A huge amount of thought was put into the new design, looking into the product's name, culture and environment to create an eye-catching bottle that is completely different from its competitors and stands off the shelf.

Looking at how this distillery went from a small business with easy and cheap to make bottles, to a mass-manufacturing business which had the money and desire to create a unique bottle shape has inspired my designs.

I am aware the company I am creating the bottle design for does not currently have the money for an extravagant and unique bottle shape, therefore I must work with an existing bottle shape and make the labelling the part which is unique and eye-catching. This is not to say that later down the line, if the business is doing well they may want to invest more into the bottle designs to make the shape unique. This is where the sculptural ideas in my first designs may come into play.