My designs are ambitious and different from the competition due to the bottle shapes. The closest I could find to my designs is the concept shown below.

http://www.lightart-biennale.com/second-design-proposal-guardian-bottle-vodka-manfred-kielnhofer-contemporary-art-arts-arte-design-sculpture-statue-form-glass/

After researching and communicating with my lecturer (Anne Chick) I realised these kinds of designs would not be possible for a start-up business, especially at the price the company aims to sell their gin.

These designs can be something to keep in mind as the company's popularity increases. This is what the Isle of Wight distillery did for mermaid gin. They started with a more simplistic bottle design before 'upgrading' to a unique bottle shape.

Just because the bottle shape is a preexisting one does not mean the bottle design should be any less unique or eye-catching. I still aim to make a design that works well with the lighting of the venue; where the lighting highlights the bottle design and makes it stand out off the shelf. A good way of doing this could be etching or using glass paint on the bottle to add texture to it - this would refract the light and send out colourful reflections.

To get an understanding of how the lighting changes when the bottle is etched or painted on I will need to start working physically rather than just sketching out ideas.

I will need to get physical bottles and start working on them to see which processes work and which don't. This will give me an insight as to the best designs to use.