How would you start writing your design proposal?

Context

Aims

• What are the aims of my project?

• Bullet points

Objectives

• Why I'm going to do it

• What I'm going to do

• How I'm going to do it

Outputs

• The number of things I'm going to do

• Daily/ weekly/ monthly things these are going to deliver

Outcomes

• What comes from outputs

• Timeframe

• Budget

-Activity-

Start writing a design proposal

I am going to design the branding and packaging design for my clients (friends) alcoholic beverage business.

This company currently doesn't have a brand identity. They want to first start making vodka before moving on to make gins. I will create a packaging design and logo which fits with these different products.

Aims

• Vodka bottle and packaging design

• Gin bottle and packaging design

• Advertising poster for beverage

• Logo for business

• Work with clients to produce a product they are happy with

Objectives

I am going to show my graphic and product design skills, to create the bottle and packaging design as well as logo and advertising.

This will create a good product for my friends' alcoholic beverage business to start up.

I'm going to do this by interacting with my client and communicating with them to find out what they want as well as researching what products are already out there.

Outputs

• A drinks bottle with packaging design

• Advertising for product

• A logo and brand identity

Outcome

• Time frame - logo first so they can start advertising whilst the drink is under construction

• - use to create the bottle theme

• Drinks taste/ texture etc. Is developed = packaging and bottle design can be developed

• Advertising starts after the drink is developed

• Budget - unknown

• Different potential designs done and bottle design can be simplified if necessary