End user

- customers, clients, audiences, buyers, collaborators, children, everyone

Who do I think my end user is?

- My first end user will be the clients who I am designing for

- My second end user would be the shops/ bars the client wants to collaborate with to sell the bottles to

- My third end user will be the people who buy the bottles/ beverages themselves. I need to find out from the client what target audience this will be aimed towards by interviewing them.

- The community will be another end user as they will see the advertising and public image

Utility

• quality of appropriateness in use

• practical purpose of how design works

• function, efficiency, use value

Significance

• forms assume meaning in the way they are used

• roles and meanings assigned to them

• expression and meaning

• communication, shared meanings, beauty

what is the relationship with the audience, customer, client, community?

My design practice would be more significance however it would be a mixture of both.

Principles of User Friendly Design

'User friendly: how the hidden rules of design are changing the way we live, work, and play'

KUANG AND FABRICANT

Design in feedback

- Get people to test and give you feedback

Avoid confusion

- User can make mental map of what is happening

Design a pattern language

- Consistancy of communication

Design for practical intelligence

- What you want to design

- How you want to design it

- End with who for and get feedback

- Graceful design

- Careful relationship with end user

- Good dialogue

This book seems really interesting and I will see what other important information comes up as I read it.