What is a design proposal? 09/02/23

How would you start writing your design proposal?

Context

Aims

• What are the aims of my project?

• Bullet points

Objectives

• Why I'm going to do it

• What I'm going to do

• How I'm going to do it

Outputs

• The number of things I'm going to do

• Daily/ weekly/ monthly things these are going to deliver

Outcomes

• What comes from outputs

• Timeframe

• Budget

-Activity-

Start writing a design proposal

I am going to design the branding and packaging design for my clients (friends) alcoholic beverage business.

This company currently doesn't have a brand identity. They want to first start making vodka before moving on to make gins. I will create a packaging design and logo which fits with these different products.

Aims

• Vodka bottle and packaging design

• Gin bottle and packaging design

• Advertising poster for beverage

• Logo for business

• Work with clients to produce a product they are happy with

Objectives

I am going to show my graphic and product design skills, to create the bottle and packaging design as well as logo and advertising.

This will create a good product for my friends' alcoholic beverage business to start up.

I'm going to do this by interacting with my client and communicating with them to find out what they want as well as researching what products are already out there.

Outputs

• A drinks bottle with packaging design

• Advertising for product

• A logo and brand identity

Outcome

• Time frame - logo first so they can start advertising whilst the drink is under construction

• - use to create the bottle theme

• Drinks taste/ texture etc. Is developed = packaging and bottle design can be developed

• Advertising starts after the drink is developed

• Budget - unknown

• Different potential designs done and bottle design can be simplified if necessary

Design Purpose 06/02/23

• What counts as success?

• What counts as success for you?

• Would you be able to tell it, even if it happened?

• Where does it lay? In the work itself or outside of the work

• In the making of something or in some other kind of measure beyond the thing itself?

• Or in what you think/ feel about yourself or in what others think/ feel about you

Success Definition:

The achieving of the results wanted or hoped for

Something that achieves positive results

Cambridge Dictionary https://dictionary.cambridge.org/dictionary/english/success

My design purpose

One keyword for your design purpose: Money

This was the first word that came to mind; one of the main reasons for coming to university and doing the MA is to get a job at the end of it. I want a job that supports my family and me.

Money doesn't cover why I decided to do Design rather than any other university course.

The second word I chose was: Achievement

- Not in the same way as making money but a sense of giving someone else happiness and knowing I did that - whether it's packaging in shops or an advertising poster, a book cover, logo design or a bespoke piece of art such as a pet portrait.

Has this changed since I was 16?

- I didn't know what I wanted to do at 16 so just kept choosing the subjects that I enjoyed and was good at.

- Wasn't ready to go into the working world - now I am (sort of!)