Back to Clarity and Testing 27/02/23

Clarity about:

• who they are (They = the people you want to react)

• what you need to tell them

• what effective ways there are of doing that

I need to be clear with myself, the creative domain, the creative field, the end users and the outside world

How can I be clear?

• Verbally

• Within my current projects

• Within public disseminations

- Websites

- Presentations

- Social media

A tactic for communicating:

You don't always need to communicate the 'what' and the 'how'

Often it is better to talk about what they get and the 'why' of your project

for example:

rather than listing out the statistics, sizes and funtions of a family car aimed for mums...

say:

This car will get you from drop offs to pick ups smoother and with less stress.

No need to worry about playing tetris; packing around the kids with this huge boot space...

This way of communicating connects with the end user far more.

Design for the real World 22/02/23

VICTOR PAPRIEK

Utility thought process

Key features of his design:

• Can in make life easier for some group that has been marginalised by exisiting social, political and economic organisation?

• Can it ease pain?

• Will it significantly aid the sustainability of the environment?

• Will it save energy or help to gain renewable energy?

• Can it save irreplaceable resources?

This is from the perspective of a product designer

Does my manifesto highlight in enough detail what my key features of design are?

Is there anything I could change / add to my manifesto to outline my key features of design better?

You, End User? 20/02/23

End user

- customers, clients, audiences, buyers, collaborators, children, everyone

Who do I think my end user is?

- My first end user will be the clients who I am designing for

- My second end user would be the shops/ bars the client wants to collaborate with to sell the bottles to

- My third end user will be the people who buy the bottles/ beverages themselves. I need to find out from the client what target audience this will be aimed towards by interviewing them.

- The community will be another end user as they will see the advertising and public image

Utility

• quality of appropriateness in use

• practical purpose of how design works

• function, efficiency, use value

Significance

• forms assume meaning in the way they are used

• roles and meanings assigned to them

• expression and meaning

• communication, shared meanings, beauty

what is the relationship with the audience, customer, client, community?

My design practice would be more significance however it would be a mixture of both.

Principles of User Friendly Design

'User friendly: how the hidden rules of design are changing the way we live, work, and play'

KUANG AND FABRICANT

Design in feedback

- Get people to test and give you feedback

Avoid confusion

- User can make mental map of what is happening

Design a pattern language

- Consistancy of communication

Design for practical intelligence

- What you want to design

- How you want to design it

- End with who for and get feedback

- Graceful design

- Careful relationship with end user

- Good dialogue

This book seems really interesting and I will see what other important information comes up as I read it.