I spoke with Mike Hiscock who is currently studying Biochemistry at university about what he wants to focus on when creating his gin brand.
Some questions which will really help me when I am designing include the taste and type of gin they want to produce as well as who they want their target audience to be.
The black is his straightforward answers to the questions and the purple text is the notes that I have added as I listened to the answers he gave.
I can survey the potential end users after design stages, prototype stages as well as at the end of project to get feedback on what they like and don't like about the design and what works well or doesn't work.
These will provide insights into how I can improve the designs and can provide thoughts and perspectives that I wouldn't have got to on my own.
Interviews and surveys can be done before the design and prototype stages to find out what the client is looking for and what the end users are looking for. It is also a good idea to talk to other people on my course - who are from different design backgrounds as they can provide different viewpoints and perspectives to the ones I have.
Clarity about:
who they are (They = the people you want to react)
what you need to tell them
what effective ways there are of doing that
I need to be clear with myself, the creative domain, the creative field, the end users and the outside world
How can I be clear?
Verbally
Within my current projects
Within public disseminations
- Websites
- Presentations
- Social media
A tactic for communicating:
You don't always need to communicate the 'what' and the 'how'
Often it is better to talk about what they get and the 'why' of your project
for example:
rather than listing out the statistics, sizes and funtions of a family car aimed for mums...
say:
This car will get you from drop offs to pick ups smoother and with less stress.
No need to worry about playing tetris; packing around the kids with this huge boot space...
This way of communicating connects with the end user far more.