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- Relationships between theory and practice

- Practice informed by theory

- theory informed by practice

Praxis - the two are always informing each other.

We need both.


- Insights into / derived from ones specific practice

- General / specific

- Materials

- tools

-processes


Research 'in/ through' creative practice explores the creative practice itself. It could be that you're changing practices, or is a new route you want to explore, it could be the use of new tools, materials, processes etc.


The theory of the creative practice Is the response to a particular event, looking at social ideas and ideals. It is the conscious knowledge of something. This will need to be backed up by evidence rather then saying 'I think' or 'I read somewhere'.


Insights into/ derived from ones specific practice, allow me to consider how I think and feel, as well as reflecting upon my creative practice. This allows me to look at the materials, tools etc. to gain an understanding of which ones work for my specific design practice.


General - I know I prefer to work in the evening/ at night however I'm not specifically bound to only working at this time. I also know that there are certain parts of my design practice that I like to be alone so I can research and think clearly without background noise. However, I also know there are times where it is beneficial to me to work within a group setting to help bounce ideas around and talk to others when we might be stuck and need more inspiration/ a different perspective.


Materials - I know I like to work physically with different medias rather than using digital media. Mostly this is two-dimensional, using paint, biro or ink which I can then scan into photoshop to finish up.


Tools - I like to use online sources to research and gain an understanding for the projects I am doing, I also use mind maps as tools to help me get all the information down on paper so that I can see it all laid out and can go back to it for future reference. I think for my design practice it will be very important to expand my skills in the adobe suite.


Process - I use the same basic process for all my projects, with flexibility in them to move steps around or add in more if the project requires it. The first step will include mind mapping out my ideas so can see exactly what's going on in my brain. I then will research into the project to come up with a design brief - this may be a brief I came up with on my own, or one I have created with a client, the design brief could also be a set brief from a client. After the brief is set I can go about researching the different topics and issues relating to the brief, as these give me inspiration I will thumbnail my ideas. The research will continue on throughout the project. Thumbnailing, developing, prototyping, testing and redeveloping will all be key features within the process of my design practice.

- Take an existing packaging product which is simplistic and boring and create an innovative design for it.

- Research brands to understand what makes their designs successful (or not)

- Explore text, imagery, shape, colour and perspective.

- Design advertising for the product

- Design a new logo for the brand?

- Would strengthen my graphic and product design skills

- Enhance my skills on Adobe

- Research what makes 'good design'

- Research different consumers and target audiences

- Look into cultural diversity:

  • Gender

  • Religion

  • Race

  • Age

  • Disability

From previous projects I have learnt that I like making my illustrations dynamic using:

- Flaps

- Pull tabs

- Pop-ups

- Moving parts

Look into how designers have thought 'outside the box'


Coca-Cola

Constantia Flexibles thought outside the box to create the festive box packaging design.

- This bow is created by a pull tab on the label

- Turns the ordinary packaging into a bow

- Limited edition packaging

- Made the bottles more desirable

- Created more talk about the company

- More likely to pick Coca-Cola over their competitors

- Increased sales over the Christmas period when there is already a boost in sales for soft drinks

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Embree, K. Simplified illustration of Coca-Cola bottle bow being pulled. Available from https://www.plasticstoday.com/packaging/cokes-packaging-takes-bow-clever-trick-christmas-labels

Japanesestuffchannel Snapshot from YouTube video showing Coca-Cola bottle label turning into a festive bow. https://www.youtube.com/watch?v=GUop0wdoF3Y

MA Design Blog

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