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Having conversations with end users is a key element to:
- Get work out there
- Know your work 'works'
- Create interest among end users for your project
I will need to be clear about who the end user is. What I need to tell them and effective ways of communicating with them.
Talk about your project like you are talking to a civilian.
Explain yourself to your audience in a way that's clear to understand
- Use the fewest words possible
- Choose simple expressions
Clarity should be a central part of creative thinking
Often the process of explaining creativity to others is the same as explaining it to yourself.
Who do I need clarity with?
- Myself
- The creative domain
- The creative field (gatekeepers, critics, funders, commissioners, agencies etc.)
- The end users
- The outside world (General public)
Don't just talk about the what (what you have made) and how (how you did it) - talk about what they get, how it does things for them, the broader purpose. Why is it better than other products and older versions.
- Communicate what they would be able to do if they got the project.
- What are the benefits of your major project?
- Look at the questions from different perspectives and viewpoints
Look into these questions and be able to answer them in semester B.
