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In my creative practice; first: start by building the 'foundations' I don't need to know the exact design of the 'roof'.
- Even though I am unsure on where I want to take my creative practice, I can start thinking and researching the general direction. This will bring on ideas to advance my practice.
- I had two different directions I wanted to go in - Medical illustration and branding and packaging design. By researching them I found which one would be best for my creative practice. I started this research with no idea of where it would take me.
- I know I want to do the branding and packaging design idea. I now need to research the different types of products that would interest me to create a project around. To do this I can start talking to others who may have knowledge about packaging that I wasn't aware of.
Convergent VS Divergent Thinking
Convergent - Being Logical
- There is a 'correct' answer and 'right' or 'wrong'
- Focused on speed, accuracy and logic
- Reapplying already known techniques
- Accumulating stored information
- Single best answers with no room for ambiguity
- New combinations of old ideas - manipulating existing knowledge
- Most common tool
Divergent - Lateral Thinking
- Accepting many possible solutions
- Spontaneous, free flowing creative ideas which are generated and evaluated
- Multiple solutions explored
- Unexpected connections made
Brainstorming
Free Writing
Free form creative thinking
After the process of divergent thinking ideas and information are more organised and structured by convergent thinking.
To begin with my project was divergent thinking until I found the project I wanted to go with.
Evergent Logic
- Advanced version of divergent thinking - seen as a 'moving image' rather than a 'still photograph'.
- Emergence is giving up control. Learning from own footprintsduring the design thinking, planning and executing
don't hold too tightly to one idea
Embrace letting ideas and plans emerge out of themselves
Reflect on what you're doing to grow the design project
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