Gin Statistics 23/05/23

The Office of National Statistics (Gough, 2018) indicates 72% of EU gin production is manufactured in the UK.

Gough, J. (2018) UK manufacturers’ sales: a focus on the beverages industry. UK, Office for National Statistics. Available from https://www.ons.gov.uk/businessindustryandtrade/manufacturingandproductionindustry/articles/ukmanufacturerssalesafocusonthebeveragesindustry/2018-11-27#the-uk-comprises-72-of-the-total-eu-production-of-gin [accessed 21 May 2023].

Statista reviews statistics of gin consumption in Britain, showing Gordon’s is the leading brand with 6,602,800 consumers (Statista, 2023b). It reveals gin’s market revenue to be £3.19bn in 2023, and expected growth of 9.15% (Statista, 2023a).

Statista (2023a) Gin – United Kingdom. Statista. Available from https://www.statista.com/outlook/cmo/alcoholic-drinks/spirits/gin/united-kingdom?currency=GBP [accessed 22 May 2023].

Statista (2023b) Leading ‘Gin’ brands in GB 2021, by number of consumers. Statista Research Department. Available from https://www.statista.com/statistics/304481/leading-brands-of-gin-in-the-uk/#statisticContainer [accessed 22 May 2023].

The UK has the Advertising Standards Authority (ASA) (2011) to ensure advertising’s not “misleading, harmful or offensive”. (Conway 2020).

ASA (2011) About the ASA and CAP. Advertising Standards Authority Ltd. Available from https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html [accessed 23 May 2023].

Conway, L. (2020) Regulation of advertising by the ASA. House of Commons Library, CPB06130, 1-16. Available from https://researchbriefings.files.parliament.uk/documents/SN06130/SN06130.pdf [accessed 17 May 2023].

The UK gin market has grown significantly in recent years, from 116 distilleries in 2010 (Croxson, 2016) to 820 in 2020 (Pellegrino, 2022)

Croxson (2016) Why has the number of gin distilleries in the UK doubled sice 2010? Croxsons. Available from https://www.croxsons.com/2016/06/11/why-has-the-number-of-gin-distilleries-in-the-uk-doubled-since-2010/ [accessed 24 May 2023].

Pellegrino, S. (2022) Boom in UK Gin production as distillery numbers rise. The Drinks Business. Available from https://www.thedrinksbusiness.com/2022/01/boom-in-uk-gin-production-as-distillery-numbers-rise/?edition=asia# [accessed 24 May 2023].

There would just be the standard, as with vodka mixers etc. Now when you ask for gin 71% of people expect to be asked what type they want. (Pedeliento et al., 2019)

Pedeliento, G., Andreini, D. and Dalli, D. (2019) From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category. Organization Studies, 41(7), 969–992. Available from https://doi.org/10.1177/0170840619883366 [accessed 25 May 2023].

Re-Evaluating designs 22/05/23

My designs are ambitious and different from the competition due to the bottle shapes. The closest I could find to my designs is the concept shown below.

http://www.lightart-biennale.com/second-design-proposal-guardian-bottle-vodka-manfred-kielnhofer-contemporary-art-arts-arte-design-sculpture-statue-form-glass/

After researching and communicating with my lecturer (Anne Chick) I realised these kinds of designs would not be possible for a start-up business, especially at the price the company aims to sell their gin.

These designs can be something to keep in mind as the company's popularity increases. This is what the Isle of Wight distillery did for mermaid gin. They started with a more simplistic bottle design before 'upgrading' to a unique bottle shape.

Just because the bottle shape is a preexisting one does not mean the bottle design should be any less unique or eye-catching. I still aim to make a design that works well with the lighting of the venue; where the lighting highlights the bottle design and makes it stand out off the shelf. A good way of doing this could be etching or using glass paint on the bottle to add texture to it - this would refract the light and send out colourful reflections.

To get an understanding of how the lighting changes when the bottle is etched or painted on I will need to start working physically rather than just sketching out ideas.

I will need to get physical bottles and start working on them to see which processes work and which don't. This will give me an insight as to the best designs to use.

otters 16/05/23

https://www.youtube.com/watch?v=U7bvq0VEnYA

Otter juggling rocks

When researching different animals and how they communicate and behave I came across the otter.

I found this fun clip of otters playing with rocks - with no benefits other than to amuse themselves!

They have a favourite rock that they can keep for years, which they use to open molluscs and clams as well as for entertainment.

Otters can be social creatures, with different species having different levels of social interaction. Otters are curious; they like to explore, try new things and are very creative. They have a strong social hierarchy within the group.

The rest of my otter research can be found in the portfolio post.